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The Range Rover line is still selling strong in the market while Jaguar recently introduced the range of XK and the 2010 XF but despite all these Tata confirmed that they will need to take drastic measures to revive the Jaguar Land Rover tandem. The 2008 financial year still did not return any profit for the premium British brands.

Tata, the mother company of the marques, looks at the positive side and still believes that Jaguar Land Rover will be profitable again in the future. Undeniably, cutbacks are scheduled to meet this goal, the Indian conglomerate will shutdown one among three assembly plants that construct the Jaguar and the Land Rover vehicles.

The time table for the closure should be completed by 2014 and the primary reason cited is to help the business recover and see some good news on their sales figures.

The factory to be closed has not been pinpointed yet but Tata is choosing between their Jaguar facility in Castle Bromwich or the Solihull plant which caters to the Land Rover production. The company is still reviewing all their numbers and an insider informed us that the top executives will have a final recommendation by the middle of 2010.

The Land Rover plant in Solihull employs about 5,000 people while the Jaguar factory in Castle Bromwich is the bread and butter of some 2,000 workers.

Eventually operations of the two plants will be integrated but job losses area inevitable. New jobs are expected though on their Halewood facility when the production of the Range Rover LRX 2012 model kicks off in 2011.